This original font and logo were developed for Crossfit Gulch, a new cross-fitness gym located in the trendy Gulch neighborhood of Nashville. The designs intend to embody the modern textures of the high-rise condominium laden neighborhood. 

 

A mural was also created for Crossfit Gulch's interior that would enhance the gym’s social media potential by inviting members to pose within it. All interior corners were then painted with cross-hatching bars to thematically and artistically brand the entire environment.