CEO Day 2010
CEO Day is an annual event that brings Spears School of Business alumni back to campus to speak to current students. I created the the identity and campaign from the ground up.
Materials included a flier, poster, lobby banner, email, PowerPoint presentation, newspaper ads and event program.
Materials included a flier, poster, lobby banner, email, PowerPoint presentation, newspaper ads and event program.
The flier was created first. It set the look for the rest of the promotional materials.
The banner hung in the lobby of the Business Building the week leading up to the event. It's 40" x 60" inches and looked epic.
Direct email to graduate students.
The preceding two ads ran alternately in the college newspaper the week before the event. Student attendance was up from last year. I like to think it was the stellar promotional efforts, but it could have been the iPod give away.
