CDW Merchants is a Chicago based company that specializes in hard to find retail props, fixtures and specialty packaging. They approached us to create a holiday mailer that reflects their brand aesthetic and utilizes materials that can reinforce the services that they provide to clients. The concept was based on the "Santa Claus is Coming to Town" Christmas song. It contains the "Make Your List and Check it Twice" gift list and calendar, the "Holiday CD of Naughty and Nice" and the "CDW Merchants is Coming to Town" Invitation to the RDC Conference in New York City. The package contains die-cuts throughout along with a foil stamp and 2-color printing.