CCTV Documentary Channel Ident // Culture
CCTV Documentary channel was going through a rebrand. They were about to be launched in Europe and wanted something that is bold, refreshing as well as visually exciting for a documentary channel; but the core message that they are all about real events and facts still had to come through.
We came up with a concept to show that there is more to a documentary than meets the eye. How the truth is waiting to be re-discovered and that there are many sides to a story.
Truth has many faces. There are many sides to a story or an event. A documentation of an event should be faithful to the facts and examine all facets of the story; giving it its rightful historical and cultural significance. This insight into a historical or cultural event helps us to understand how the future can be affected by the past. How any people, culture or civilization is where it is today.
Just as a documentary present the different angles of an event, a kaleidoscopic effect reflects the many sides of a subject. Traveling through space and time, we witness a documentation of the different eras and see the story of civilization unfold before us.