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Bēhance

CBS/Chellozone: Rebrand - Paint Machine (Network ID)

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  • The first installment of the rebrand of CBS' portfolio of TV channels across EMEA.
    The Network identity shows off the diversity of the brand. It is a fantastic world with a paint machine mixing colours on a spinning canvas. Using the different channel colours, it embodies the notion of variety and the idea of something for everyone. It is a kaleidoscope of entertainment.
     
    Watch out for lots more lovely stuff soon...

     

    Client: CBS/Chellozone
    SVP/Creative Director: Andy Kidger
    Concept: Studio Hansa
    Creative Director: Nick Scott
    Exec. Producer: Omar Honigh
    Production
    Director: Nick Scott
    CGI/VFX: Analog
    Composer: Si Begg