Brochure concept for the CBCC (folded size 5"x5"). The concept for the brochure was to address one of the main reasons why people do not donate blood: fear. The piece was designed to unfold and expand to play on the idea how lives touch each other, and on building courage. Each panel addressed a different subject area, such as donation tips, the donation process, and info on the CBCC.
NOTE: I do not take credit for any photography or written word in this concept. All imagery and text were borrowed for educational purposes.