- CBBC Rebrand
Set Design & Stop Motion Animations
- To aim of the brief was to create a fresh CBBC brand, with flexibility to allow the broad range of shows to breathe within it. It was important that the aesthetic could be adapted to be implemented into motion, environment, print and online.
The initial idea was to embrace the quality, creative and fun ethos of CBBC by using themes of British invention in science, design and technology. There is a vast history of this, and some of these facts and stories could translate in an exciting manner. Though initially taking a vector illustration style, a hand-crafted, set design approach was taken. This experimental and crafted approach utilised a variety of cut out shapes and print outs, creating a vibrant, textured outcome. Quirky stop motion animations were then created from this, which were used as idents, stings and bumpers.
Software used: Adobe Illustrator, Adobe Photoshop, Adobe After Effects
Other techniques: Photography, Set Design, Stop Motion
Pure by Blackbird Blackbird
View the full development process here