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Bēhance

CBA Juices

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  • CBA JUICES
    Art Direction, Graphic Design
  • Challenge:
    Long-established wholesale dealer CBA with his corporate guidelines needed to complete product portfolio of sub-brand "Fresh garden". It was necessary to create package design for four juice flavours with emphasis on high percentage of real fruit.


    Vision:
    Package is divided in two equally sized parts. Upper part supports corporate look following closely the corporate guidelines of CBA and Fresh garden. Consumer information is on the sides of the package. Lower part contains photography stitched together to infinite strip of fruit, to visualize the flavour. Photography doesn't contain any other elements to highlight high percentage of real fruits in juice.
  •  Thank you for you comments and appreciations. I really appreciate it.