CASA GERACAO
Art Direction, Website
Art Direction, Website
Art Direction for a Fashion School in the Favelas of Rio de Janeiro, Brasil.
Idea: Everything was home made and handmade with local products by local people and so was the identity :
handmade illustrations, fresh & creative designs with the red wire, a guideline from the past identity as the symbol of pugnacity and smiles of the people.
handmade illustrations, fresh & creative designs with the red wire, a guideline from the past identity as the symbol of pugnacity and smiles of the people.
