- Brief:Our client, FinansLeasing, wanted to promote a new B2B campaign for businesses all around Turkey. The objective was to demonstrate the benefits of leasing over buying-especially for mid to large size business companies.Challenge:Convince businesses to not to buy, but to lease. Avoid investing money in technology that will be obsolete very soon. Buying can be a huge financial burden for many companies. There needs to be a better solution. The campaign did not simply just tell the message, but it actually proved it with real visuals.Idea:In the last 50 years, developments in technology are happening at an unbelievably fast rate. Yesterday’s new is today’s old.Three different layouts show the technological evolution for a product with a timeline…Apple desktop computers, HP printers and VW Caddy vans…You can see how products evolve year by year in a chronological order. And you can see how a new model becomes old and useless in a very short time.So, why buy it? Lease it.
- Executive Creative Director: Karpat PolatCreative Director: Karpat Polat / Hande Güler
Art Director: Hande Güler/ Ali Yiğit Gümüşİllustrator: Ali Yiğit GümüşAwards:
Cannes Lions 2013 - Press - Bronze LionCannes Lions 2013 - Outdoor - Finalist