Every year the top Creatives across the world gather for the Cannes Advertising Festival. It's the biggest awards in the industry and the who's who of advertising all show up to schmooze, booze and hopefully take home the coveted Gold Lion back to their home countries. The backdrop is La Croisette in Cannes, France lined with palm trees, beaches and patios. My agency was asked to do a cheeky little hand book to help the Canadian delegates who were representing our country get along in this chic world amongst advertising stars. I helped creative direct this booklet with our design intern (and illustrator of this piece) Heather Angel. While CCO Andrew Simon, and writers Craig Burt and Tara Ronchin wrote some pretty tongue-in-cheek copy to make this both sophisticated and fun. The collaborative effort turned out great and it was lovely to see photos from the event with this cute little pocket guide in peoples hands.
Photography courtesy of Arash Moallemi. iamphoto.ca