An essential and iconic approach to the relation between Campari and art, in occasion of its anniversary. The relation is so strong that everything connected with the bottle and with the ritual of drinking, transforms itself and begins to emanate art.
Paint is draining out of an ice bucket containing a bottle of Campari. What is immediately evident to the observer is the relation, not yet clarified before reading the bodycopy, between the brand and art. This solution approaches laterally the launch of the anniversary edition, the key of its teasing character.