Ad Campaign for Tourism Québec
The campaign, named “Québec Essentials” was targeted for the East coast of the United Estates to promote Québec as a unique tourism destination in North America: “Increasingly, we are looking for new experiences when we travel. And with a younger, fitter crowd, we need to pile these experiences on. Quebec, with its cultural, urban scene and proximity to nature, is the perfect place for this”.
Québec Essentials included the following pieces:
Microsite, Facebook page, Digital billboards (15sec), Digital static billboards, Web Banners, E-blasts, Posters. Print Ads and Google SEM.
Below are some of the pieces.
Creative Direction: Gilles Legault
Copywriting: Catherine Savard
Art Direction: Juan Madrigal