CALDARA - "Cantiere"
- Caldara - "Cantiere"
Anche i cantieri parlano - Questa รจ una campagna un po' particolare: sono infatti dei teli che sono stati appesi per coprire le impalcature del cantiere per un edificio residenziale in costruzione in viale Caldara a Milano.
Ne abbiamo approfittato per usarle come maxi-affissioni per promuovere il palazzo stesso. 
- In Italian "attico" (penthouse) sounds very similar to "attimo" (moment).
Starting from the expression "Seize a fleeting moment", the pun is untranslatable, but the meaning is "Seize the fleeting penthouse." 
- Here will rise the lowest skyscraper in the world.
(this building is only a 7-storey, but the technology used to build it is exactly the same used to build skyscrapers) 
- This is a place where investments are safer than Switzerland.
(This ADV was displayed in a period when Revenue Guard Corps where deeply investigating about Italian funds being secretely transferred to Swiss banks) - Soon your neighbours will enjoy a stunning view.
- CREDITS
Fabrizio Tarussio: COPYWRITING
Franz Degano: ART DIRECTION
Nazario Graziano: ILLUSTRATION
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