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Bēhance

ČADCA city with heart - branding

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  • ČADCA city with heart
     
    Logotype is building upon the slogan of „city with heart“. Small playful interventions are used in the typeface to create a symbolic heart shapes while preserving legibility. By doubling the right edge of letter „a“, a space was created for additional text. This space can be used for various slogans such as „city with heart“, „people with heart“, etc. Black and scarlet color from the city’s blazon were used in the design. This logo won the first place in a public competition.