i was assigned to create C O L O R E F F E C T S' identity. as a camera shop it was clear that their logo should represent what they sell, cameras and camera's acessories. images in electronic systems are displayed through pixels in RGB color model and that inspired me to pick squares, as pixel's allusion, and to create a color palette updating the basic RGB color values to brighter ones. store design follows the same theme. take a look on their online store.
