Integral concept of the restyling of Cinco Jotas Restaurant
Client: Cinco Jotas / Osborne
Complete restyling of Cinco Jotas Restaurants: creation ofa new corporate image, design,
Client: Cinco Jotas / Osborne
Complete restyling of Cinco Jotas Restaurants: creation ofa new corporate image, design,
graphic usage, web development and communications.
Cinco Jotas Las Arenas is this chain of restaurant’s newest establishment, recently opened
Cinco Jotas Las Arenas is this chain of restaurant’s newest establishment, recently opened
in the old Las Arenas bull ring, recently converted into a busy commercial shopping centre.
With these premises in downtown Barcelona, the firm, which belongs to the Grupo Osborne,
sought to revitalize its image by attracting a younger clientele.
The RD2 agency was entrusted with devising an integral creative concept for the trademark’s restyling
and new marketing strategy. For the creative concept, we based ourselves on art and its presence in all
With these premises in downtown Barcelona, the firm, which belongs to the Grupo Osborne,
sought to revitalize its image by attracting a younger clientele.
The RD2 agency was entrusted with devising an integral creative concept for the trademark’s restyling
and new marketing strategy. For the creative concept, we based ourselves on art and its presence in all
walks of everyday life, in this case gastronomy. With the need to redirect their target and market, various significant factors were taken into consideration when deciding the best strategy, one that would adapt to
the needs and specific characteristics of an already well established company image.
For the new corporate image, we wanted to remain faithful to the classical, elegant style that has always accompanied this chain of restaurants. We therefore created a logo from the name in black and white, lending the idea of strength to the firm’s foremost element, providing a neutral factor that would be easy to incorporate creatively into graphics, stationery and web elements.
The creative idea for all graphic material, ranging from the various menus (official, lounge and desserts),
to table cloths, VIP cards and sunset calendars, revolves around the concept of the art of good eating,
as mentioned previously.
We also created the company’s website, from contents to design and application. We developed an interesting, content-rich dynamic web with different, regularly updated areas. We included other features that would add to the firm’s promotion, such as the Jemingway blog, giving life to its online presence. We planned and designed profiles for the different social networks (Facebook, Twitter and Youtube), and the language and communication strategies for them. RD2 was entrusted with covering the Cinco Jotas restaurants trademark on social networks.
For the new corporate image, we wanted to remain faithful to the classical, elegant style that has always accompanied this chain of restaurants. We therefore created a logo from the name in black and white, lending the idea of strength to the firm’s foremost element, providing a neutral factor that would be easy to incorporate creatively into graphics, stationery and web elements.
The creative idea for all graphic material, ranging from the various menus (official, lounge and desserts),
to table cloths, VIP cards and sunset calendars, revolves around the concept of the art of good eating,
as mentioned previously.
We also created the company’s website, from contents to design and application. We developed an interesting, content-rich dynamic web with different, regularly updated areas. We included other features that would add to the firm’s promotion, such as the Jemingway blog, giving life to its online presence. We planned and designed profiles for the different social networks (Facebook, Twitter and Youtube), and the language and communication strategies for them. RD2 was entrusted with covering the Cinco Jotas restaurants trademark on social networks.
