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Bēhance

Byblos

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  • BYBLOS is the Greek name of the Phoenician city Jbeil, founded around 5000 BC. Today it is believed to be the oldest continuously-inhabited city in the world.

    This showcases the brand creation for Byblos, a restaurant in Canada that offers authentic Lebanese food & an authentic Lebanese atmosphere to go with it. The client brief was to bring a nostalgic taste of Lebanon to Canadian customers while subtly informing them about the Lebanese culture. The concept we developed was that of a fictional Lebanese person sending letters & postcards to a fictional Canadian person. We also integrated elements of Phoenician mythology.

     
    This project was worked on during my employment as a graphic designer at WonderEight.
  • The logo created uses an actual coin that was used by the Phoenicians. The logotype replicates stone-carved letters.
  •  The logotype rendered in watercolor.
  •  These are two seals designed for Byblos. The first one was chosen by the client.
  •  A way of recreating the logo by making the restaurant card in the shape of the coin and pinning it on a
    branded paper bag.
  • This was designed to be a mural inside the restaurant and incorporates the most famous landmarks in Lebanon.
  • We designed a series of postcard-like placemats from an imaginary Lebanese character.