In April 2011, I made a tiny doodle at the top of the printed CV of a potential studio hire. This was unintentional, but when I looked down at it, something just clicked inside. I tore the tiny doodle from the paper and put it in my sketchbook for safekeeping.
In June 2011, I had accidently redrawn the little critter in my notebook, on paper thrown about throughout my apartment and now it was time for vacation from my regular job. That started everything.
I got hold of 2-part resin, silicon, clay, tools and other equipment. I cleared a space in my living room. I went to work on my first prototype.
Two weeks later I had a potential prototype, and a name; the Nom.
I had the backstory, about how the Noms were critters living, hidden in our society, like a modern mix between gremlins and gnomes (gnomes = noms... get it?). They were going to have a basic body, but be able to change eyes, arms, headpieces etc. Ideal for producing limited series and colorways.
By the end of July I was revisiting my prototype and it just felt wrong. Too mechanical. Too little personality.
So, while going back to a major production phase at work, I spent my spare time of the months up to Christmas exploring other body shapes, sculpting personality into the design.
The Noms came to life, starting with the claw-wielding, horned, initial version of the critter. The goal was to cast and paint a small set and bring them with me on a vacation trip to San Francisco in February. The final casts and sanding were made one day before leaving and three colorways were painted in a few hours - the paint still being a little wet when the Noms went into the bag the following morning
Now the journey begins to produce and sell these critters to the Designer Toy community. To customize and collaborate, giving life to them - from a doodle to a collectable cutie!