H&G concepted, designed, and built a community-driven site offering tools, products, and resources to women looking to live an organized life, but not a life of organizing. From daily tips to expert advice, Buttoned Up provides the busy individual with personal content and a destination for conversation. The site aesthetic celebrated the “imperfections” of daily life, creating relateable mish-mash of life’s daily chaos. H&G worked on an extensive site architecture experience the organized the robust articles and videos into key categories: essentials, everyday, and life events, allowing users to easily browse and find information most important to them. Unique site features concepted by H&G include a “find your guru” tool that matches women up with the “buttoned up guru” most like them for personalized tips and advice and the ability to subscribe to text message “tips of the day.” GetButtonedUp.com is a member of ParentsConnects’ “MTVN Tribes.