I was given a typography brief with over 30 instances to choose from and I decided to choose ‘Busking in Berlin’ as I felt I could push this instance further than any of the other instances on the list as it appealed to me the most. I explored further into the meaning on the instance as a whole and also as separate words.
When I went down the route of busking, I wanted to stay away from the whole cliché music scene and looked into hand made crafts that people sell on the streets such as origami as I had previously seen this on the streets of Brighton one summer. I made the whole alphabet out of origami and scanned them in and created vector shapes. From here on I experimented and developed the typeface further into my final outcome.
I made sure that my typeface also hit all the right points with the Berlin aspect of the instance by looking into design that originates from Berlin and Germany such as Bauhaus as Berlin played a big part of Bauhaus by homing one of the three schools. I made my typeface angular to communicate this style and link between my designs and Berlin. While researching Berlin, I also found the sheer amount of bicycles there are in the city. I looked into a bicycle and liked how structured they were and from here experimented with constructivism, with similar familiarities with the Bauhaus style. I incorporated this into my design of the typeface.
While researching promotional pieces, I looked into the Berlin lifestyle more and found out how vivid and busy their nightlife was. I explored nightclubs and realized how important and popular these were to the Berlin nightlife culture and decided to base my promotional piece for the typeface on a nightclub venue and event.