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Business Redesign- Bag City

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  • Bag City
    Business Redesign
  • For this project, I had to pick a local business, redesign their combination mark, and then integrate the mark into other aspects of the business. I chose Bag City, a local handbag store. My main goal was to create a more professional mark that was also fun and appealed to their mainly female audience. I also redesigned their name tags, shopping bags, and created a billboard.  
  • A selection of sketches.
  • Digital roughs.
  • Final Combination Mark.
  • Final layout with name tags, shopping bags, billboard and combination mark.