- This was a simple project I took on many months ago. Julie wanted a simple, yet elegant business card to promote her hobby on the side. My first sketches involved pastel pinks and blues, cursive fonts with a modern sans serif sub-font and a cupcake icon. Julie wasn’t a huge fan of this color scheme, so lighter greens and yellows were incorporated. Additionally, she wanted to possible clients to understand that she was capable of much more than small order items, thus we changed moved to a wedding-cake icon. Lastly, I did a lot of work to simplify the design from the original louder drafts.
The goal was to communicate the clean, simple,“classy” feel of an artisan in her culinary element. Julie preferred the second card, while I enjoy the less busy options.