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Bēhance

Burt's Bees microsite concept

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  • In 2009, Burt's Bees launched a new product line - Natural Acne Solutions -geared towards a younger audience than their typical target. We wanted to present a fun and fresh concept that was both highly interactive and a departure from their usual look & feel. Video and social media is integrated throughout the site, in an effort to present traditional content in a way that speaks to the audience.