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Burt's Bees IMC Program

  • Burt's Bees IMC Program
  • Burt's Bees : Print Ad
  • Burt's Bees: Flash Ad
  • Burt's Bees: Counter Card (folded into triangle)
  • Burt's Bees: Mall Flash Ad
  • Burt's Bees: Brochure (Front Cover)
  • Burt's Bees: Brochure (Inside Cover)
  • Burt's Bees: Brochure(Inside, Back Cover)
  • Burt's Bees: Brochure (Back Cover)
  • Burt's Bees: Environmental picture of wag in grocery store
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About Project
This IMC program is for Burt's Bees Original Lip Balm. The ages this program was targeted for was 18-34. Therefore, I wanted the copy to be a lit… Read More
This IMC program is for Burt's Bees Original Lip Balm. The ages this program was targeted for was 18-34. Therefore, I wanted the copy to be a little more flirtatious and playful, yet stay true to Burt's Bees main selling fact, being 100% natural. This IMC program includes a print ad, a Flash ad, a digital mall promotion Flash ad, a brochure, a counter card, and lastly a wag. Read Less
Published: March 02, 2012
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