After the announcement of Burger King's sale to a brazilian backed private investment group, the company decided to change their advertising approach and replace advertising agencies. I was invited to participate on a "SWAT" effort to win the account for PereiraO'Dell an advertising agency from San Francisco and also backed by brazilian investors. The main briefing was to bring focus to the products and highlight them with more predominance on the entire communication. My role was to provide key-visuals which could work on a variety of creative concepts, empowering the logo and the products in a playful and seductive way. Read Less