As the face of Burger King continues to improve with the implementation of a new menu, with healthier options and a new brand positioning that appeals to a broader audience. Part of this continuous change also makes its way into improving the Burger King Global Kids program. This presentation for executives were based upon supplied statistics/data which conjured up one big hail mary idea from me. The "Frame of Mind" of the client was to approach it, if money was not an issue, ergo not limiting the idea. The skies the limit. Currently, Mcdonald's is leading the way in the kids age 4-7 demographic, my proposal is to appeal or circumvent to the same or slightly older demographic range.
Below are all 111 pages of my proposal and thought process.
Special Credit for character background stories: Lori Fiotte