Ideas Factory were commissioned to create the corporate identity and marketing launch material for Bünker – a Germanic Bier hall and kitchen in the heart of London.
Bünker is one of London's few genuine micro-breweries, brewing German beers on site at Earlham Street in Covent Garden. The Ideas Factory's brief was to create a lively and engaging brand which would appeal to beer-loving students and tourists alike.
Firstly we had to come up with a name for the bar. Since the bar was downstairs in the Neal's Yard Shopping Centre, we decided Bunker was an appropriate name. The Amber Rooms also made it onto the concept shortlist.
Starting with the German umlaut (the double dot above letter U's in the German alphabet – ü) we created a cohesive corporate identity encorporating the arrow device pointing downwards to indicate the fact it is a basement bar.
We came up with the strapline ' The joy of beer' as they served the beer in big beer steins. This was applied to stationary, flyers, beer coasters, tshirts and menus.
We called the press pack the 'Manual of Social Intercourse' since the seating arrangements were based on long benches commonly found at beer festivals like Oktoberfest. The idea being you would end up chatting to your neighbouring beer drinker, making for a richer sociable experience.