do we arrest decline, broaden appeal and position a well known icon away from
its ‘fighting juice’ heritage?
By giving Bundy relevant cultural
purpose, anchored in ‘aussie ingenuity’. By giving the brand quality
credentials – the molasses surplus story told through the Millers campaign. By appealing to next generation of drinkers
with a new tone - Bundy Five launch. By engaging drinkers in social media - with Bundy Think Tank. By creating acts
that helped the community – Bundy Watermark.
Turned a 4 year decline
into sales volume.
Fully integrated across TV, Facebook, twitter, radio, eCRM, outdoor, experiential,
print mobile apps, web, on-premise, retail