The next generation of drinkers had come to see Bundeburg Rum as unintelligentand lowbrow
Bundeburg Rum has an ingenious history – the rum wascreated in 1888 as an ingenious solution to a molasses surplus. The Think Tankis an online platform that takes people’s conundrums, solves them, then turnsthe most ingenious solutions into films. The solutions were crowd sourced from the group and voted on. Within a three month phase the winning solution is transformed into ingenious film.
100K members, the Think Tank is an active, ongoing platform. To date there are120,000 people in our community;12,000 conundrums submitted so far; 6,000solutions submitted so far; 6,000 likes; 1,230,000 people watched our films BundabergRum sales increased by 25% since Think Tank went live, and a new dialogue created between Bundy and the youngmen of Australia. Think Tank was relevant to Bundaberg because itcreated a community of thousands who act out Bundaberg’s ingenious brandpurpose on a regular basis.
Think Tank is an app that lives in Bundy Facebook page, branded content