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Bēhance

Bundy 5 - launch

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  • Bundy 5 - Launch
    In a dull, tasteless world of white spirits, Bundy 5 is a spirit with character - ain't no nancy drink
  • Problem
    How do we broaden Bundy into the more mixed gender socialising world of white spirits?

    Solution
    Most white spirits pride themselves on an absence of character. The norm is being bland and tasteless - they are clean and clear and pure - but they lack taste, character and are seen as easy to drink. In this bland and character-less world of white spirits, we created Bundy 5 to represent the taste and masculinity that's been missing in white spirits. To take on the bland world of white spirts

    Result
    Bundy 5 successfully helped move  and reposition the Bundy brand from a bear and his mates to a brand with now broader appeal across genders. Bundy now stands out with character, in the white spirit world dominated by blandness.
  • Outdoor and print
  • Outdoor and print
  • TV - Ain't no nancy drink