This project was to create an identity package for a fictional company Bum Rum. An up scale Rum but with the price being moderately cheap. During this project we were assigned to groups where we all designed logos then we had to re-create one of the logos chosen by our classmates and professor. The logo that was chosen was one that had a silhoutte of a bird with a grudgy font. My interpretation of the logo was to use another grundy font that I found off the internet then modified it to look better with my delapadated bird.