This piece is a tri-fold brochure to promote the 2010 Buick Enclave. The concept was to demonstrate the car’s features to Buick’s intended target audience, who are those between 25 and 50 who have families, and desire to transport them in comfort and luxury, at a fair price, but without feeling like they are driving an “old person” car. The copy used was provided by the manufacturer; a Mondrian Layout organizes the large amount of information, in order to help the reader focus better on the content. The colors chosen were meant to give a warm, corporate feel, and compliment the images.
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