Happy hour always ends and the sensation that you couldn’t make the most of it remains.
It would be great if the length of the Happy Hour could depend on the consumer and not the bar.
With this insight in our hands, RIVAS HERRERA / Y&R ECUADOR developed BUDCLOCK for its client, BUDWEISER.

The BUDCLOCK has a clock installed that shows the time left for the Happy Hour to end.
For every BUDWEISER bought, the consumer can addition a minute to the Happy Hour.
More BUDWEISER more Happy Hour, more Happy Hour more BUDWEISER.



Advertiser: Ambev Ecuador
Brand: Budweiser
Media: Ambient
Advertising Agency: Rivas Herrera Y&R, Ecuador
Chief Creative Director: Diego Perdomo
Copywriter: Christian Vera
Art Director: Ivonne Cantos
Planning Director: Gilda Valle
Account Executive: Emilio Guerrero
Agency Producer: Esteban Delgado
Production Company: Levector
Director: Alvaro Quevedo
Producer: Jeff Karram