Bud Light wanted to continue the success of their 2009 Playoff edition of NHL Yourself, a facebook application that gives Bud Light fans an opportunity to put their face on a hockey card. Once the fan has done that they can share it, post it to their wall and put it as their profile picture.
This season's edition saw the application grow and gave fans an opportunity to win tickets to the NHL All-Star game and the NHL Bridgestone Winter Classic.
I was asked to write several parts of the copy for this application, including but not limited to: team card names, moustache names (a lot of fun), tent cards, social ads and e-mails for the Bud Light database. Below is a sample of my work.