April Fool's Day PR
FOR IMMEDIATE RELEASE
Anheuser-Busch Inc.
1 Busch Pl, St. Louis, MO 63118
www.budlightplatinum.com
BUD LIGHT PLATINUM STARTS WITH ITS SUIT AND TIE
St. Louis, MO --- Justin Timberlake, musician, actor, designer, and Creative Director for Bud Light Platinum, has debuted his first big idea for the brand.
“Some people think brilliance comes easy to me, but really, this one was a no-brainer,” said Timberlake.
Paul Chibe, vp U.S. marketing, Anheuser-Busch, has claimed Timberlake to being one of the greatest creative minds in the entertainment industry where his insights will help further and define Bud Light Platinum’s identity in the lifestyle space.
“Considering all the reasons why I was offered this position, it just makes sense to have the bottle take after myself,” said Timberlake. “This brand is [now] my baby. And it’s going to be just like daddy.”
Following Timberlake’s first order for business, the Bud Light Platinum bottles’ new Suit & Tie look will be in effect starting later this month.
Anheuser-Busch
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 47.6 percent share of U.S. beer sales to retailers. The company brews Budweiser and Bud Light, two of the world's largest-selling beers. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit. www.anheuser-busch.com.
For more information, contact:
Phillip Cleveland , 314-577-9637
phillip.cleveland@anheuser-busch.com
SOURCE Anheuser-Busch
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