Buckle | LIFESTYLE BRANDING
Buckle, a speciality denim chain of 370+ stores, targets fashion-forward teens and early twenty-somethings nationwide. Willoughby was hired to create energetic seasonal campaigns, keeping the brand fresh and relevant to this ever-changing audience. We designed and managed the turnkey process from concept to seasonal photography coordination and art direction through design and production of collateral, windows and in-store signage.
