- Buckinghshire UTC is a new type of college that specialising in computing and construction and The Fuel Agency were asked to produced a multiplatform campaign that will entise people to learn more about the UTC and increase the number of students signing up to start the UTC is 2013.
We came up with the idea of the people living and breathing what they want to do, so they appeared to be phisically made from the equipment that is associated with their courses.
I was given the job of designing the microsite to sit alongside the campaign and the illustration of the male student, composed of computing and IT equipment and also composing the male illustration and the female image (composed by Luke Matthews) together and arrange pieces flying into the illustrations as if they are completing the illustration of the student and compose a background for them to sit.
- Here we start to develop a way to compose the two students into one illustration with a background that works as one, but shows both courses, and by making a gradient of colour wash through both my male student illustration and Luke's female student illustration, which is representing the construction side of the Technical College.
- I then was given the task to design a microsite as a landing page for the campaign, which took elements from the print sections of the campaign, which were designed by another designer from The Fuel Agency.
It was asked to be kept colourful and use the illustrations as the main feature.