Bubble Tea, up till now, has been a relatively unheard of thing by a majority of people in the UK. The client wanted to bring this unheard of Asian beverage to the masses, starting with a small store in London. In order to appeal to the mainstream audience, Bubble Tea had to be presented in a way that would appeal to everyone. The concept of Bubbleology revolves around The Delicious Science of Bubble Tea - having this "hook" allowed for many visual cues to be created, starting with the store being that of a mad scientist's laboratory. It also allows us to have a lot of fun with the brand, one that doesn't take itself too seriously!
My involvement as part of the team who worked on Bubbleology was in creating the concept behind Bubbleology, the brand identity and initial interior concepts.
WINNER: Marketing Design Awards 2011 - Best New Product Launch