- Brushfire Perceptions
An entity that is defined by its unpredictable and spontaneous nature.
How do you capture and contain this brushfire into a visual identity for a creative that strives to mimic its power and potential?
How do you capture a brushfire that will show the birth of a free spirited flame that will grow to spread with no boundaries?
Or a paintbrush that is about to transform a blank canvas into a masterpiece?
- Brushfire Perceptions is a creative firm located in LA. The idea of a brushfire, something that is spontaneous and uncontrollable, is something BfP strived to mimic in their creative process and results. To capture that, a strong visual identity was needed.