Concussion worked with the Shooting Star Casino team to develop a promotion themed around what we found to be the market’s most pressing issue…the weather. Everyone we spoke to wanted to be able to escape the Minnesota winter (if only for a few days). Thus, the Brrriffic! Tropical Getaway promotion was born. Concussion’s goal was to remind everyone how nice it would be to…well…be somewhere tropical! On property, Shooting Star was turned into a tropical experience, complete with Hawaiian shirts, branded table felts, flip flops, Radio Margaritaville, boat drinks and grass huts. In Fargo, residents were greeted by flocks of 500 Pink Flamingos on the snow banks in front of malls, main intersections and large gathering areas.