Client: Brooks Running
Art Director: Kurt Parker/Jessica Vredenburg
For their "Float" campaign, Brooks Running (my running shoe of choice by the way!) hired me to design a series of print and web advertisements reminiscent of early platform video games like Donkey Kong. The "player" must overcome a series of obstacles representing the daily distractions that get in the way of running, but his reward is worth the effort: the "float"-like sensation of running in Brooks "Adrenaline" shoe.
These are the two primary ads, one for the men's shoe and one for the women's.