For generations, Brooks Brothers has dressed some of our nation’s most influential figures. An American style institution since its founding in 1818, the venerable brand has consistently championed core values of timelessness, quality, and authenticity.
The Brooks Brothers Direct Team enlisted us to help rethink the web experience from the ground up. We developed and designed the customer-experience strategy, information architecture, and front-end design for the new site.
Our team collaborated to develop innovative features that embraced personalization and storytelling throughout the site. Highlights of the new experience include a new online configurator for suits, dress shirts, and tuxedos and a redesigned online dress shirt fit guide.
We are honored to be a part of this ambitious website reinvention and look forward to continuing our work with Brooks Brothers.