Brooklyn Fare is a new, full service grocery store located in Downtown Brooklyn. The identity we created is very simple: one custom proprietary typeface (Fare Serif), four colors, and lots of witty copy. The text is useful in highlighting the store's diverse range of quality products and high standard of service, while at the same time presenting the customer with a bit of humor.
Date: Spring 2009
Client: BC Food Corporation
Creative Direction: Matteo Bologna
Design Collaborator(s): Andrea Brown
Architectural Collaborator(s): Eric Romeo
Writing Collaborators(s): Andrea Brown, Darren Farrell
This project was designed while working at Mucca Design.