Brompton Cross is a stylish homeware store, catering for South Africa’s wealthier citizens. Its very niche market also includes editors of décor magazines and stylists.
We were involved with the brand from the start, and developed a logo based on the owner’s ‘crossing’ from London to Cape Town. She also sources much of her stock from Europe, and then matches it with local pieces.
This idea of ‘hybridity’ continues in-store, across a range of collateral. The point-of-sale posters were developed for the official launch, and juxtapose selected pieces in unusual combinations.