Brochure
- BROCHURE SARI THERAPEUTIC RIDING
Project manager and copywriter
SARI contracted Lisa as a communications consultant during 2009-2010. Working with a volunteer committee and a limited budget, Lisa created a comprehensive communication plan to revitalize the SARI brand. She wrote copy for and managed a number of tactics based on the plan, including:
· new logo
· brochure
· newsletter
· website
· video
· sign
· presentation material
"Lisa has a good understanding of communications theory,
as well as outstanding ability as a writer."
- AnneDonkervoort, President of the Board of Directors, SARI Therapeutic Riding
COPY
Changing Lives Stride by Stride
At SARI Therapeutic Riding, children improve theirminds and bodies through specialized horseback riding lessons. Through the healing power of horses and their own heroic efforts, these children can override their disabilities.
Imagine being able to climb out of your wheelchair, leave your parents behind and take control of a 900 lb. animal. That's the freedom and independence SARI fosters in children who today struggle to walk, to play, to speak.
SARI has helped more than one child walk. Before coming to SARI, 9-year-old Madi had to wear leg braces and walked awkwardly because of her cerebral palsy, autism and epilepsy. After a year of riding, Madi could run without leg braces. Blake has been riding at SARI since he was four years old. Blake's parents were told that he would never walk. Within 10 months of lessonsat SARI, Blake took his first independent steps -- just shy of his fifth birthday.
What sounds miraculous is actually a fact of physiology. The motion of riding a horse uniquely parallels human walking. A child's torso moves in the same way while riding a horse as when walking. On horseback, the rider's muscles constantly react as the body responds to the horse's movement. Each stride strengthens the rider's muscles and helps improve balance and co-ordination in a way that no other therapy can provide.
In addition to the physical benefits, riding helps with confidence, social interaction, cognitive skills, peer socialization and language skills.
And it's fun.
"We've had so many successes," says Jeanne Greenberg, SARI co-founder. Together with her husband, Syd, Jeanne founded the therapeutic riding institute in 1978 and named it SARI after their daughter. Sari Greenberg was born with Downs syndrome at a time when few people knew how to cope with it. Jeanne was told to hide Sari in a foster home and tell people she died so the family wouldn't have to deal with her disability. Instead, the Greenbergs brought their daughter home. They found that she loved the time spent with farm animals. So after Sari's sudden death at age 15, they devoted themselves to helping other children like her develop a special relationship with horses.
Over the years since then, understanding of and demand for therapeutic riding has grown. Today, SARI serves more than 100 children and adults.
<sidebar>
Therapeutic horseback riding promotes:
- Strength/ flexibility
- Balance/ posture
- Cognitive skills (attention/listening)
- Co-ordination
- Confidence
- Independence
- Social skills
- Self esteem
< photo of Tryla >
After a car accident at age 5 left her with a brain injury, Tryla has had difficulty socially and emotionally keeping up with her peers. She began taking lessons at SARI when she turned 9 and her mother says, "It gives her an incredible boost in self-esteem. She's so much happier when shes able to ride horses."
Physically, her time at SARI has helped Tryla overcome her mild paralysis by improving her balance and fine motor control.
<photo of Karima>
Karima loves sports but has difficulty participating. Because of a condition called macrocrania, Karima has an over-sized head which affects her balance and co-ordination. Horseback ridingat SARI is a unique way for her to stay active. And it has become her passion. "It's one thing she can feel good about herself doing," says her Mom.
<photo of Kenny >
When Kenny, 11, first started horseback riding lessons at SARI, he was hesitant and shy around animals. Now he kisses his horse, Princie, and lets Princie lick him. He loves the cats that run around the barn. Despite his struggles to learn at the same rate as other children his age, Kenny has made great strides at SARI. He can now trot unassisted.
<head> Help change a life throughyour donation to SARI
SARI Therapeutic Riding is a non-profit,charitable organization dedicated to helping children with special needs grow physically and socially through specialized horseback riding lessons. The ongoing costs of providing these services -- staff training, maintenance of the facility, care of the horses and staff salaries -- are completely covered by donations.
Your donation can make a profound differencein the lives of children facing physical, cognitive, social and psychological challenges.
All donations are appreciated and SARI specially recognizes larger donations through publicity on our website, in our newsletter and in our advertising in the London Free Press. Of course, we will also respect your wishes if you choose to remain anonymous.
Adopt a Pony
For $3,000, you can help SARI take care of one horse for a year. The cost includes feed, bedding, farrier (blacksmith) and veterinary bills, replacing special tack, maintaining and repairing stabling and pasture.
Throw a Giving and Growing party
Make your celebrations count. If you're planning a child's birthday party, garden party, book club meeting or another gathering, why not use it as an opportunity to raise money for SARI? Ask your guests to bring a financial donation in lieu of a birthday or host gift.
Support our fundraising events throughout the year
Spring The Grand Theatre
Summer Golf Tournament
Winter Bowling for Ponies
Fall Ride-a-Thon
<head> Volunteer for SARI
SARI needs more than 200 volunteers to provide its valuable services. You don't need any horseback riding experience to get started.
SARI's dedicated volunteers support every aspect of the organization, including leading and side walking during lessons, helping with fundraising events and administration.
<Back cover>
<logo>
<highlight text>
SARI Therapeutic Riding provides opportunities for people with special needs to move towards greater independence and freedom through their connection with horses.
SARI is located on Medway Road, west of Hyde Park Road, near London, Ontario.
<map>
12659 Medway Road
RR #1 Arva, ON
N0M 1C0
Contact us for more information about:
- Our riding programs
- Our summer camp
- Volunteer opportunities
- Tours
(519) 666-1123
office@sari.ca
<United Way logo>
<Printed courtesy of >
<6 pt. font>
Charitable Registration Number 11915-9283RR0001 - BROCHURE
SARI Therapeutic Riding 
Discuss This Project: ( Comments)