Working in partnership with Maverick Communication, Atom Graphics set out to create a booklet for WinSport Canada â€" Camp Green on Farnham Glacie… Read More
Working in partnership with Maverick Communication, Atom Graphics set out to create a booklet for WinSport Canada â€" Camp Green on Farnham Glacier. The booklet needed to do two things: communicate the benefits and need for a summer training camp for alpine skiing, freestyle skiing, and snowboarding, and secure the necessary funds to continue the program in the lead-up to the 2010 Olympic Games. WinSport (formerly Calgary Olympic Development Association) wanted a comprehensive and arresting brochure tha would generate excitement and interest among existing and potential funders in the WinSport program.
Camp Green did not have an identity prior to this booklet creation, so Atom Graphics developed one. Green was an obvious color choice and metallic gold was added to the identity to communicate the end goal of the initiative: medals at the Olympic Games. The angled lines in the logo reference the slope of the glacier and ski/snowboard tracks. This element was expanded upon throughout the booklet. Training â€˜actionâ€™ photos were emphasized in the design for maximum impact and to focus on the purpose of the facility. Action, passion for sport, and potential were important ideas worked into the design. Read Less