- BROADCAST DESIGN- SEIEN LINE
This campaign was nominated for a student Loerie in 2011.
The brief was to create and market a new broadcast channel for the Top TV network.
Seien is the root word of seismic, which speaks of shaking, revolutionary ideas.
Line refers to the space of communication, such as in 'telephone line.
Seien Line aims to make knowledge relevant, sexy and desirable to the MTV audience of today. Knowing things makes you awesome!