- Bring the problem to the light of day
The two-sided ad was created in order to raise awareness of non-physical sexual harassment which often leaves invisible consequences. To prevent the violence and alarm the audience people need to speak about the problem - BRING IT TO THE LIGHT OF DAY. In order to see the message, readers had to take action and lift the ad towards the light. The front and the back side combined reveale the invisible and highlight the problem.Among other awards, this ad got me elected Creative of the year by the jury of 200 fellow creatives.
- Creative director / copywriter: Vanja BlumenšajnDesign: Saša Perić, Darko BosnarAccount manager: Iva KaligarićImago advertising agencyAwards:MIAF 2009. - Moscowfinalist
Eurobest 2009 - Neatherlandsbronze - creative use of media (first Eurobest award for Croatia)Judgement day - Croatiabest print ad, best copy, creative of the year