Bright Almond, an e-health start-up company, contacted me to create a series of 5 infographics on natural health remedies for common problems and ailments. I was only to use Bright Almond's brand fonts and their 7 brand colours.
Kevin, Bright Almond's Community Manager, expressed the need for the infographics to be positive and hopeful, rather than depressing, and the ability for them to be shared on social media was important.
Knowing this, I created infographics that could easily be broken up into single statistics/bits of info contained within "boxes". This would increase the volume of tweets from Bright Almond, so rather than only having 5 posts to share, they could have a potential 30+.